FOR AGENTS, AFFILIATES, BROKERS & BENEFIT PRODUCERS
WE GENERATE LEADS.
AND HELP YOU BUILD THE BUSINESS AROUND THEM.
Lead programs for SIMERP, group health, and self-employed 1099 coverage. Start with direct leads or let Inked develop qualified introductions. Add training, sales systems, and growth support when your business needs more.
SIMERP
GROUP HEALTH
1099 + SELF-EMPLOYED
OUR CORE PRODUCT
WHAT DO YOU SELL?
Three direct-lead programs. Keep selling the products you already offer.
LEAD PROGRAM 01
SIMERP & EMPLOYER-BENEFIT LEADS
Employer opportunities for producers selling SIMERP and related employer-benefit programs. Define your target market and qualification requirements with Inked before launch.
STARTING AT $150 / LEAD
EXCLUSIVE LEADS · DOCUMENTED OPT-IN · CRM OR EMAIL DELIVERY
LEAD PROGRAM 02
GROUP HEALTH INSURANCE LEADS
Employers requesting help introducing coverage, reviewing their current arrangement, or preparing for a renewal.
STARTING AT $95 / LEAD
EXCLUSIVE LEADS · DOCUMENTED OPT-IN · CRM OR EMAIL DELIVERY
LEAD PROGRAM 03
1099 + SELF-EMPLOYED HEALTH LEADS
Independent contractors and self-employed people requesting help exploring coverage for themselves or their families.
STARTING AT $35 / LEAD
EXCLUSIVE LEADS · DOCUMENTED OPT-IN · CRM OR EMAIL DELIVERY
TWO WAYS TO BUY
BUY THE LEAD. OR HAVE US DEVELOP THE CONVERSATION.
Direct lead programs deliver documented requests under agreed campaign criteria. With the Inked Intent Engine, we educate, nurture, and qualify prospects before an approved partner introduction.
DIRECT LEAD PROGRAMS
Your team handles the subsequent sales process. A direct lead is not automatically a booked appointment.
INKED INTENT ENGINE
The prospect approves a named partner and selects a meeting before handoff.
Identify · Educate · Qualify · Approve · Book · Hand off. A booked appointment is not a guaranteed sale.
SIMERP & EMPLOYER BENEFITS · GROUP HEALTH · 1099 & SELF-EMPLOYED
INKED SALES LAB
GIVE YOUR PEOPLE A BETTER WAY TO WORK THE OPPORTUNITY.
Practical resources and training around first conversations, qualification, follow-up, CRM habits, and managing a sales team. Learn from Inked before committing to a larger engagement.
LEAD MANAGEMENT
Lead management · speed-to-lead · CRM training
SALES CONVERSATIONS
Scripts · opening conversations · qualification · objection handling
FOLLOW-UP + CLOSING
Follow-up · appointment setting · closing · role playing
LEADERSHIP + COACHING
Call reviews · manager training · sales leadership · performance coaching
BROKER PRODUCT TRAINING
Broker product training · benefit education · producer enablement
ONBOARDING
New-hire onboarding · tools · playbooks · role clarity
FOR THE BUSINESS YOU ALREADY HAVE
SELL WHAT YOU SELL. WE’LL HELP YOU GROW.
COME FOR THE LEADS. STAY FOR THE GROWTH.
Already working with a program or provider? You do not need to change that relationship to work with Inked. We start with your market, your offer, and how your team handles opportunities. Campaign fit is reviewed before launch.
GENERATE MORE OPPORTUNITIES · IMPROVE THE SALES PROCESS · TRAIN YOUR PEOPLE · GROW YOUR DISTRIBUTION
01
GENERATE
Match your market to SIMERP, group health, or self-employed 1099 leads.
02
IMPROVE
Improve lead ownership, follow-up, and sales workflows.
03
TRAIN
Give your people practical instruction for their roles.
04
GROW
Build a more consistent distribution and partner process.

BUILT BY OPERATORS
FOR PEOPLE WHO HAVE TO PRODUCE RESULTS.
MARDY GOULD
Founder · Operator · Builder
Inked was built from real-world experience in lead generation, insurance, healthcare, employee benefits, sales organizations, marketing, partnerships, distribution, technology, and company building. We understand what happens after the lead arrives inside an operating company.
THE NEXT MOVE
Start with the opportunities your business needs today. Stay connected for training, better systems, and support as you grow.